
Working alongside Basha-Franklin, Day2 were appointed to deliver this 65,000 sq ft headquarters, bringing together several brands into one connected workplace in the heart of London’s Knowledge Quarter.
Basha-Franklin






Day2 worked closely with Basha-Franklin and the SuperGroup team to translate the design vision into a practical, high-performing furniture scheme. Our team sourced and delivered a carefully considered mix of products, to encourage movement, creativity, and connection between teams.
As part of our Day2 Renew programme, we supported SuperGroup in extending the life of their existing furniture. All task chairs were surveyed, repaired, and deep-cleaned, ensuring they met both aesthetic and functional standards for the new space. In total, over 475 pieces were given a second life, reducing waste and supporting the project’s sustainability goals.
Each level has been designed with intent: a hospitality-led social floor provides vibrant settings for collaboration and events, while the upper levels offer calmer zones for focus, reflection, and wellbeing. Key spaces include an innovation hub, a wellness suite, and multi-functional environments that flex to suit the needs of the diverse brands within the SuperGroup family.