The brief outlined the need for a workspace that could serve multiple purposes for the luxury goods brand. It needed to be versatile enough to accommodate work-related activities, creativity, and product presentations, creating a dynamic environment that would facilitate collaboration and innovation, while also being an impressive showcase for Dunhill’s products and services.
When showcasing the space to potential clients and retail partners, it was crucial to convey the brand and culture through the design and furniture selection. The main goal was to create a workspace that didn't have the traditional office feel. The space is designed to be democratic, with the operations team sitting alongside the design and styling departments. It was important to maintain the non-corporate and sophisticated vibe of the Dunhill brand throughout the space.
Day2 was chosen as furniture consultant to transform Henrietta House alongside designers MoreySmith and the professional team.
Day2 supplied and managed the furniture package for BT's new global headquarters at One Braham in Aldgate.